Some exciting conclusions, especially for web marketers, are the following:
More than half of the Netherlands reads their emails on a smartphone
88% of Dutch people subscribe to at least one email newsletter in the past year
73% have bought something at least once in the past year due to a mailing list.
#2 and #3 are a result of email communication being considered a more diverse communication channel than social media. Primarily the subscription to email newsletters for discounts, brand interest, and a surprise when it’s your birthday.